Teva Pharmaceuticals has announced the launch of its ‘Life Moments with MS’ campaign—a disease awareness initiative, highlighting the challenges faced by multiple sclerosis (MS) patients in managing their condition through changing life circumstances—such as moving home, changing jobs or starting a family. In the run up to World MS Day on 31 May 2017, Teva will be distributing multimedia content and resources across its social media channels to promote awareness and encourage dialogue amongst MS patients and their physicians.
Literature suggests patients need to work with their healthcare providers to establish open lines of communication and a trust-based therapeutic relationship to ensure they have the knowledge and skills they need to adhere to their long-term MS therapy during times of upheaval.
Teva’s social media initiative ‘Life Moments with MS’ will run until World MS Day using the hashtag #LifeMomentswithMS. The campaign will focus on educating and providing information and resources on what it is like to live with MS, while reinforcing the importance of maintaining an open dialogue between people with MS and their physicians. The social media campaign can be followed on Teva’s Facebook page and Twitter account and people are encouraged to follow the conversation using the official World MS Day hashtag #LifewithMS or #LifeMomentswithMS.
Anne Winslow, president of the European MS Platform (EMSP) said, “The EMSP is dedicated to increasing the quality of life of those living with MS. World MS Day provides us with an opportunity to remind people with MS and the broader MS community, that knowledge is power and with the right information and support, it is possible to manage the condition and focus on what else may be happening in your life.”